A person dropping a coin into a donation hear
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“It is not from the benevolence of the butcher, the brewer, or the baker that we expect our dinner but from their regard to their own interest. We address ourselves not to their humanity but to their self-love and never talk to them of our own necessities but of their advantages.”

When economist Adam Smith was writing his highly influential book The Wealth of Nations, in the 1770s, his mail probably didn’t include envelopes with arresting images of hungry children.


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And when he strolled around his home town of Kirkcaldy, Fife, he was not accosted by clipboard-wielding young women trying to sign him up for a monthly donation.

These days, we are frequently spoken to not of our advantages…

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How much do we really know about why we give to charity?
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