7/11 Day is back — and so is the fan-favorite Free Slurpee Day tradition at 7-Eleven stores across the U.S. On July 11, 2025, customers can once again celebrate the brand’s birthday with a free small Slurpee, no purchase necessary.
Whether you’re a Slurpee superfan or just looking to beat the summer heat, this annual event is one of the most iconic summertime promotions in America. And this year, 7-Eleven is going bigger than ever — with freebies, giveaways, and surprises you won’t want to miss.
Here’s everything you need to know about 7/11 Day 2025, including how to get your free frozen drink and what else you can score while you’re there.
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7/11 Day is back — and so is the fan-favorite Free Slurpee Day tradition at 7-Eleven stores across the U.S. On July 11, 2025, customers can once again celebrate the brand’s birthday with a free small Slurpee, no purchase necessary.
Whether you’re a Slurpee superfan or just looking to beat the summer heat, this annual event is one of the most iconic summertime promotions in America. And this year, 7-Eleven is going bigger than ever — with freebies, giveaways, and surprises you won’t want to miss.
Here’s everything you need to know about 7/11 Day 2025, including how to get your free frozen drink and what else you can score while you’re there.
1. What Is 7/11 Day and Why Is It Celebrated?
7/11 Day is an unofficial holiday celebrated every July 11 — a nod to the convenience store chain’s name, 7-Eleven.
The celebration marks the company’s birthday. This year, 7-Eleven turns 98 years old, and Free Slurpee Day is their way of thanking loyal customers. The tradition started in 2002 and has since grown into a nationwide event that draws millions of visitors.
Whether you’ve been a Slurpee fan since childhood or you’re a first-timer, 7/11 Day is all about community, fun, and — let’s be honest — frozen sugar bliss.
2. How to Get Your Free Slurpee on 7/11 Day
Here’s the good news: It’s super easy to get your free Slurpee.
All you need to do is:
- Visit a participating 7-Eleven, Speedway, or Stripes store on Thursday, July 11, 2025
- Walk in and grab a FREE small Slurpee drink
- No purchase necessary (while supplies last)
Pro tip: Download the 7Rewards app ahead of time. Many stores offer exclusive bonus deals and digital coupons via the app. Members may also get early access or extra perks, including discounts on snacks, beverages, and gas.
3. New Limited-Time Flavors Are a Hit
For 2025, 7-Eleven is releasing three limited-time Slurpee flavors, including:
- Sour Blue Razz Pop
- Cotton Candy Icee Blast
- Tropical Heatwave (pineapple + chili)
Customers can try these new frozen flavors — plus classics like Coca-Cola, Cherry, and Piña Colada — completely free.
Social media is already buzzing with taste tests, TikTok challenges, and even Slurpee mixology ideas. If you’re brave enough, try creating your own flavor swirl. The messier, the better!
4. More Than Just Slurpees: 7/11 Day Deals and Giveaways
While the free Slurpee is the main attraction, 7-Eleven is offering several other perks on July 11:
- $1 pizza slices
- Buy one, get one (BOGO) taquitos
- Free delivery on 7NOW orders
- Surprise merch giveaways for 7Rewards members
- Limited-edition 7/11 T-shirts and tumblers at select stores
Many locations are also offering interactive events, in-store games, and scratch-off digital prizes for app users.
5. How 7/11 Day Became a National Tradition
What started as a birthday promo has grown into a full-blown cultural moment. 7/11 Day now sees over 9 million customers each year — and it has helped 7-Eleven stay top-of-mind in an increasingly competitive convenience market.
The event also holds nostalgic value. For many Gen Z and Millennial fans, Free Slurpee Day is a childhood memory that’s stuck around. Now, they’re passing the tradition on to younger siblings or their own kids.
It’s marketing genius, sure. But it’s also just plain fun — and in today’s world, that’s something worth celebrating.
Q1: When is 7/11 Day in 2025?
A: It takes place on Thursday, July 11, 2025, at all participating 7-Eleven, Speedway, and Stripes locations.
Q2: Do I need to buy anything to get a free Slurpee?
A: No! The Slurpee is completely free, no purchase required. Just show up at a participating store.
Q3: Can I get more than one free Slurpee?
A: The offer is limited to one per customer in-store. However, 7Rewards members may get bonus offers through the app.
Q4: What time does Free Slurpee Day start?
A: Most stores begin the promotion at 11:00 a.m. local time, but check with your local store for specific details.
Q5: Are the new Slurpee flavors available after 7/11 Day?
A: Some limited-edition flavors may stay through August, depending on popularity and supply.
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